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Watch All The 2015 Automotive Super Bowl Commercials Here

Jan 30, 2015 - 6:55 PM - by

Auto companies are big players when it comes to football’s big game.

Brands love to roll out expensive advertising campaigns, as the Super Bowl gets a massive amount of viewers. Exactly how many? Last year, the NFL’s big game became the most-watched television event in U.S. history with 111.5 million viewers tuning in.

Oddly enough though, many automakers opted out of this year’s game despite the record-setting views last year.
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Toyota Launches New Hybrid Technology Trial

Jan 29, 2015 - 3:45 PM - by

Toyota is testing out a new technology that it hopes will improve efficiency in its hybrid vehicles.

The brand will begin testing silicon carbide (SiC) power semiconductors this year on the streets of Japan. Every hybrid uses a power control unit that houses a power semiconductor, a part that currently accounts for about 20 percent of a hybrid vehicle’s total electrical loss. Toyota says that the SiC semiconductors allow energy to flow more freely, resulting in less loss.
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Toyota’s the Largest Automaker … Again

Jan 21, 2015 - 11:48 AM - by

Toyota sold more than 10.23 million vehicles last year, a figure that was enough to make it the largest car company in the world … again.

Sales increased by 3 percent thanks, in part, to its Daihatsu and Hino divisions. Because of this the Japanese automaker narrowly edged out Volkswagen AG to drive away with the top spot. Twenty-fourteen may have been another banner year for the capital T but things aren’t necessarily looking as good this calendar year.
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