great post
some dealers i talked to were going 5k over msrp it didnt make me angry i just laughed and said no thanks. I ended up buying a new 22 platinum 2wd with every add on toyota offers (i only had to wait a month too) for 54k so deals are out there.Thanks..but Im not interested in a "markup", when local dealers here are selling new Sienna's at MSRP. The dealers who are "short sighted" and gouge the public with markups over MSRP are gonna have angry customers when they find out many others dont charge over msrp. Worse, they will likely have negative equity..its an awful position to be in, as most people dont want to write a big check to sell or trade their car.
Its inevitable that many of these customers paying "markups" will be angry and not buy at that dealer again. I would be suprised to see if these dealerships last more than a couple years. Repeat business is important, and, if you overpaid, it often means you cant trade in until you have finally eliminated or reduced negative equity. Most lenders dont want you rolling 5 grand of negative equity into the car they are financing. Thus, you are stuck.
"Markups" over MSRP remind me of drugs..yea, they get high on these high profits, but they soon come down from that and want still more, and it does not take long for that "profit high" to dry up, and leave both customers and dealers depressed and desperate.