Usually that happens when people switch to "better" fluid. I've seen people here switch to some multi-spec, full-synthetic fluids and then have leaks that they didn't have (or, more likely, didn't notice) before. Or, worse, they switch, the fluid starts leaking through a very slow leak that they never noticed, because their mechanic topped off the fluid as a courtesy but never said it was leaking. The new stuff is thinner, so it ends up leaking a little faster, the fluid runs down a little faster, sucks a few bubbles into the system, then someone complains about PS pump noise after switching/adding fluids. There's something to be said for, "if it ain't broke, don't fix it..."
BTW, the actual transmission fluid (as opposed to the ATF used for the PS) is really the only real temperamental one. It seems that some people (but not everyone, probably due to wear plus manufacturing tolerances) make a swich on that and have troubles. Other than that, coolant really just needs to be the "right" one, which has had some debate here between red vs. pink and a little less debate over the TLL vs. the TSLL versions.