Since it's recent and you recently rotated when wheels, I would switch the wheels front to back. If it gets less, you probably have a bent rim. I would also check that it isn't something trivial, like improperly tightened lug nuts. I had that once where I was putting the regular wheel back on in place of the spare. I had barely jacked it up enough, so the regular wheel was touching the ground. Turned out that it was slightly less than fully seated on the hub. Tightened everything down and lowered the car back down. Fortunately, I realized I forgot something and jacked the van back up where I found the wheel was loose enough to wiggle slightly. Barring that, I'd suspect wheel bearings.