I still think every car these days should come with it and people can decide to use it or not. It definiately is not a $300 cost at the time of building a $30,000+ car.
And then the next guy thinks something else should be standard and the next guy something else. Personally, I find it quite surprising a 2022 base L Highlander FWD, stickering at $37,100 doesn't include blind spot detection nor is it an option. To me, that's the most valuable of the various "smart" safety features. A 2023 Kia Forte GT-Line @ $22,785, to take just one example, includes it. Go figure.
On the other hand, we've come to find Kia and Hyundai did not include engine immobilizers in models prior to 2021. There have been videos circulating showing how easy it is to steal them if a door is left unlocked followed by videos of idiot youth joy riding them.
Different strokes for different folks, all part of the automotive rich pageant.