The marketing folks for Toyota are taking a unique approach to the new Sienna minivan, opting to raise interest (and eyebrows) with a new "Swagger Wagon" commercial that has a regular family gangsta-rapping about their new wheels.
The whole thing is actually very well executed like the new Sienna. And with the top trim Sienna looking more like a Lexus (inside and out) and costing like a Lexus too P Diddy might just approve.
Check out the video after the jump, plus we've thrown in another video that we have a feeling Toyota's marketing folks have seen. It's Canadian comedian Jon Lajoie in 'Everyday Normal Guy.'
Watch the video after the jump:
More: Toyota Sienna 'Swagger Wagon' Commercial is Hard-Core and Humorous